Next Date: 08 Sep 2010 - 13 Jan 2011
Duration: 8 days: 4 months x 2 Days
Course Code: CERT-Sep/Jan 2010
Venue: Europa Academy,
Price: €2450

Course Information

Programme Benefits

The Certificate in Stategic Business Planning programme helps you become more effective by providing a solid foundation in current business theory and practice. After completing this programme, participants will have a solid framework for making better business decisions about issues affecting their companies - and their careers.

The programme is suited to the individual consumer, business to business and services. The contents include inputs from sector contributors and specialist subject contributors to ensure learning is always relevant to your business.  The peer learning from a range of business sectors enhances the participant's experience. 

Programme Format

The Certificate in Stategic Business Planning provides experienced managers an opportunity for intensive learning. It covers the core modules of strategic business development, offering an overview of key concepts, tools and techniques that are required to succeed in today's challenging business environment. The programme features focus learning experiences and case studies centred on vital subject areas in the business world. Participants will learn how organisational units interact to support corporate strategy, achieve organisational goals and the different ways business can adapt to economical and environmental change.

Aims

On conclusion of the course, managers will comprehend:

• The concepts of strategic planning and implementation.
• Strategic Leadership and Strategy Implementation.
• The essential aspects of marketing.
• The key elements of financial management.

The programme concentrates on application and practice, enabling managers to take their learning directly into the workplace by providing them with the tools and necessities to enable a direct effect into the strategic development of the organisation.

Programme Objectives

The course is an intensive programme and designed to fit into current commitments: 

• To give the participants the greatest possible impact with a limited period away from work.
• Within the supportive environment of the Europa Academy participants will learn from subject matter specialist, practical application of case studies and each other.
• The content and method is designed purposely for practised executive audiences, comprising of lectures, case studies, class discussion and group work.
• The delivery team includes experienced business executives with specialist subject expertise.   

Module1

Strategy Formulation

• Vision and Mission
• SWOT Analysis
• The macro environment
• Analysis the competitive landscape
• Sore competencies
• Strategic Innovation
• Assessment

Module2

Strategic Leadership

• Performance Management
• Bringing People With You
• Performance Management
• Planning to Action
• Understanding Yourself and others
• Managing the Change Process
• The Pitfalls of Change
• Leadership Styles
• Emotional Intelligence and the Strategic Leader
• Assessment

Module3

Finance & Marketing

• Key financial tools
• Finance in Practice
• Profit and loss accounts
• Key metrics and indicators
• Financial management through Growth
• Overtrading
• Budgets
• Marketing Metrics
• Statistics
• Research Tools
• Investment Appraisal
• Profitable pricing strategies
• Value Analysis
• Making your money work
• Costing techniques
• Assessment

Module4

Marketing & Innovation

• Marketing strategies - identifying options
• Marketing on a shoe string
• Strategic market planning
• Corporate and functional strategic tools
• Segmentation and targeting
• Customer relationships - how to keep your customers in tough times
• Best Practice Analysis
• eCommerce
• Advancing your business to the next level
• Innovation & Creavitity
• Assessment

Awarding BODY

This course is FETAC approved at Level 6.  Participants will receive the following 3 awards :-

1. Level 6 Advanced component Certificate in Strategic Planning (L32382)
2. Level 6 Advanced component Certificate in Management Development and Leadership (L32675)
3. Level 6 Advanced component Certificate in Business Planning (N32812)   

Fees 

8 day programme - Total training fee €2,450 per person.  Fee excludes FETAC assesement / verification fee of €100 per person for course certification.

Contact Peter Finnegan on 01 8839212 for bookings and further course details

Contact Details

Dates: 8th & 9th Sept, 6th & 7th Oct, 3rd & 4th Nov, 8th &   9th Dec 2010, 12th & 13th Jan 2011

For further details on this course and a listing of our core faculty, please contact our

SALES OFFICE, peter@europaacademy.com or by calling Peter Finnegan 01 883 9212.