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Courses are funded under the FAS SME Management Development Initiative
Business Marketing - Turn Cautious Consumers into Customers
Successful business development often requires a multi-disciplinary approach beyond just "a sale to a customer". SME’s often do not establish procedures for business development, instead relying on their existing contacts.
Those who want to succeed in the current climate will want to extend their customer base and need to be sure their skills are as sharp as possible. This course will help SME’s owner/managers by bringing them up with the latest thinking and practising new techniques that
Next Date: 28 Sep 2010 - 29 Sep 2010
Duration: 2 Days
Course Code: BM-Sept
Venue: Europa Academy,
Price: €595
Course Information
Course Objectives
On successful completion of this course, participants will:
- Understand new customer opportunities and develop individual strategies to make progress
- Understand key marketing principles and be able to develop communication plans to attract new customers
- Explain selection of the appropriate market entry strategies for new markets - either in Ireland or overseas
- Apply the principles of persuasive communication in a commercial situation.
- Apply the principles of account development & management
This programme will be delivered over a 2 day period.
Awarding BODY
Following successful completion you will receive a FETAC Level 6 Minor Award in Business Marketing (B30204) .
The Further Education and Training Awards Council (FETAC) is the national awarding body for further education and training in Ireland. Europa Academy is registered with FETAC to offer programmes leading to FETAC awards in the National Framework of Qualifications in Ireland.
Fees
2 day programme - Total training fee €595 per person. Fee excludes FETAC assesement / verification fee of €25 per person for course certification.
Contact Details
For details on this course and a listing of our core faculty, please contact our SALES OFFICE on 01 883 9200.
These courses are funded in strategic alliance with Chambers Ireland.