Next Date: 29 Oct 2009 - 29 Oct 2009
Duration: 1 Day
Course Code: IM1
Venue: Europa Academy,
Price: €195

Course Information

Course Objectives:

Online Customer Acquisition

• Search Engines - learn how search engines index sites. Know what you need to do to make your site search engine friendly.
• Pay Per Click Advertising - how to set up and manage your online campaigns. Practical tips to get the most out of Google Adwords.
• Other Online Advertising - know your banners from your skyscrapers, what format works best? Online advertising options in Ireland.
• Emerging Trends in Advertising - what works well for your market?

Client Retention

• Email Marketing - list building legally! Content planning & frequency. Layouts that work; how to get read. Review of software delivery options. Reporting and results.
• Blogs, RSS, Twitter, Podcasts & More
• Social Networking Sites - a look at the major sites (Bebo, Facebook, MySpace) and their demographics. Case studies on campaigns that have worked. Tips on what to avoid.

Reach Out

• Social Media Marketing - using social media tools to get listen to what people are saying. How to plan a social media strategy.
• Rules of engagement for Twitter, LinkedIn, Facebook, forums, and other social media sties.
• Includes Irish case studies and hands-on practice with Twitter and Facebook Pages.

Feedback on this training has been overwhelmingly positive.

"I found it fascinating and your comments about the future of blogs was very thought provoking. You made it all look so easy and achievable that I have every intention of setting up my own blog - Fiona K

"I thought the ideas and presentation was brilliant. I'll definitely be putting it into action. - Trish R

Programme Trainer: Maryrose Lyons

Maryrose Lyons has been writing for the web since 1999 and has been blogging since 2003 when she set up her business, Brightspark Consulting.  She is one of the top 5 business bloggers in the country according to the Irish Blog Awards and Net Visionary's. She's also a member of the International Academy of Digital Arts & Sciences - a global industry body driving creative, technical and professional progress of the internet and is Ireland's ambassador for the Webbys, the Oscars of the web world.

Prior to founding Brightspark, Maryrose worked on a variety of website and intranet projects in London, Sydney and Dublin.  Brightspark's role is to be on top of all the latest developments on the internet and to share that knowledge with clients to convert their business into a successful, sustainable, and cool online presence.

Duration 1 day

Fee €195 (limited offer)

Call me today for further details: Peter Finnegan, Business Development Manager on 01 8839212 or email peter@europa-academy.com.