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Write For The Web
If you have responsibility for writing or editing content for the online environment this workshop is for you. A practical day covering skills you can apply immediately to your website, blog, intranet, or email communications.
Next Date: 26 Nov 2009 - 26 Nov 2009
Duration: 1 Day
Course Code: WW1
Venue: Europa Academy,
Price: €195
Course Information
Getting Started
- How people read online
- Scannability - use of headlines, colour, bolding, bullets, keywords, icons
- Skimming - language style, headlines, tone of voice, active verbs
- Readability - calculation and application
Advanced Techniques
- Calls to action and point of action assurances
- Use of synopses. The great PDF debate
- Tag rules. How to write titles & descriptions for search engines
- Intelligent hyperlinking
- Great online forms
Sharp Email Copy
- Writing for maximum impact from every field
- Short urgent copy. Customised landing pages
- Legally compliant language for subscribes & unsubscribes
Conclusion
- Planning to ensure content remains fresh and up-to-date
- Analysing site statistics
- Last word: blogging and microblogging
Programme Trainer: Maryrose Lyons
Maryrose Lyons has been writing for the web since 1999 and has been blogging since 2003 when she set up her business, Brightspark Consulting. She is one of the top 5 business bloggers in the country according to the Irish Blog Awards and Net Visionary's. She's also a member of the International Academy of Digital Arts & Sciences - a global industry body driving creative, technical and professional progress of the internet and is Ireland's ambassador for the Webbys, the Oscars of the web world.
Prior to founding Brightspark, Maryrose worked on a variety of website and intranet projects in London, Sydney and Dublin. Brightspark's role is to be on top of all the latest developments on the internet and to share that knowledge with clients to convert their business into a successful, sustainable, and cool online presence.
Call me today for further details: Peter Finnegan, Business Development Manager on 01 8839212 or email peter@europa-academy.com.