Next Date: 09 Mar 2010 - 10 Mar 2010
Duration: 2 Days
Course Code: MRT2
Venue: Europa Academy,
Price: €395

Course Information

Course Objectives: The purpose of this course is to provide participants with a clear understanding of the role and effectiveness of marketing so that they can utilise it appropriately on a day to day basis to help them to build their business even during recessionary times.

Having attended this course participants will:

• Understand the basic principles of marketing
• Understand often used marketing jargon
• Understand the Marketing Mix - 4Ps and 7Ps
• Understand marketing communications: advertising, PR, online, sales promotions etc.
• Know how to effectively differentiate their business from competitors
• Understand simple customer retention strategies
• Experience examples of successful marketing campaigns
• Know the key marketing tools required for their business
• Know how to market their business on a shoestring
• Develop a simple and effective marketing plan

Bonus:

This course will also provide participants with a marketing clinic where their specific queries/needs in relation to their business will be answered. Participants are therefore actively encouraged to bring samples of existing marketing material with them.

Duration 2 days over a 2 week period

Fee €395 (limited offer)

Call me today for further details: Peter Finnegan, Business Development Manager on 01 8839212 or email peter@europa-academy.com.