Next Date: 14 Apr 2010 - 15 Apr 2010
Duration: 2 Days
Course Code: LNB2
Venue: Europa Academy,
Price: €395

Course Information

Course Outline: This course has been specifically designed to provide new/would be entrepreneurs with the tools to effectively market and develop their business.

Having attended this course participants will:

• Understand the basic principles of marketing
• Appreciate the importance of choosing a business name & brand
• Understand the importance of market segmentation & market research
• Understand the Marketing Mix - 4Ps and 7Ps
• Understand the importance of choosing the right distribution channel
• Understand marketing communications: advertising, PR, online, sales promotions etc.
• Know how to effectively differentiate their business from competitors
• Understand the marketing requirements of a new business
• Know what financial support is available to start-ups
• Be able to develop a marketing plan specific to their business

Bonus:

This course will also provide participants with a one to one marketing consultation with the trainer to go through their specific queries/needs in relation to their business including developing a marketing plan. 

Duration: 2 days delivered over two weeks

Fee: €395 (limited offer)

Call me today for further details: Peter Finnegan, Business Development Manager on 01 8839212 or email peter@europa-academy.com.