With a career spanning five decades in the motor industry, just about every vehicle manufacturer, finance house and oil company in the UK - not to mention a substantial number of dealerships and groups - has asked Ron Sewell and his team for help in a wide range of development activities.
Ron was responsible for initiating in the UK the Business Management systems. In 1969 Ron, and his wife Joan, led the first study tour of dealers to the NADA Convention, the National Automobile Dealer Association, in America. In the late 1970s he was advocating the concept of a marketing manager in every dealership, responsible for all aspects of customer relations and integrated customer databases.
Ron has written more than 24 books and reports focusing on how to improve performance. His most powerful was 'Fly with the Geese'.
As well as the books, Ron developed a series of on-the-job training aides backed by 'best practice' type reports, underpinned by the weekly Sewells Digest.
Ron is a supporter of the automotive industry charity BEN. In 1994, he created the Automotive Fellowship as a club for senior executives for every sector of the motor industry, to build relationships, and to brainstorm the future, while also looking into leading edge technologies.
