Diploma in Digital Marketing

 

The Europa Academy has teamed up with the Digital Marketing Institute to offer a Professional Diploma in Digital Marketing.  This is a very practical and hands-on digital marketing course, taught by leading digital marketing practitioners. 

The Professional Diploma course is a 36 hour class room based course with the new addition of One Full day Saturday workshop.

The course syllabus covers Digital Marketing Uncovered, Search Engine Optimisation, Pay Per Click Marketing, Web Site Analytics, Email Marketing, Affiliate Marketing, Social Media Marketing, Digital Display Advertising, Mobile Marketing, Online PR, Creating and Implementing your Digital Campaign. 

The Professional Diploma in Digital Marketing can be taken in one of 2 formats and are held in the Europa Academy, Balheary Road, Swords, Co Dublin (map)

Course Options:

  • 12 Week Part-Time - 3rd April 2012 - 19th June 2012.  (one evening per week, 6.30pm – 9.30pm)

  • 5 Day Bootcamp - 26th March 2012 - 30th March 2012 (Monday – Friday, 9.30am – 5.00pm)

 

The cost of this course is €1,295.  Flexible payments if required and group discounts available.

To book, please contact Peter Finnegan on 01 883 9212.

 

Course Overview

Digital Marketing is now the most important sales and marketing channel available to business.

Organisations of all sizes are coming to terms with the impact of the internet on their business.  This course, the only one designed and developed by seasoned marketers, will enable you to understand how to take advantage of this fast evolving digital world and will help you to create a focused digital marketing strategy.

Exclusively designed by marketers for marketers, this is the only course available carrying the coveted Digital Marketing Institute accreditation and associated brand recognition, which is highly sought after by employers.

Your lecturers include the very best digital practitioners from across Ireland and the UK.  This course is fully approved by FETAC, SQA and the Digital Marketing Institute, the established leader in digital marketing executive education.

This is a very practical and hands-on digital marketing course, taught by leading digital marketing practitioners.  By taking this course you will learn how to engage with your customers online in a more practical way and improve lead generation.  You will understand how to use the internet as an effective marketing channel.

Objectives & Outcomes

At the end of this course, you will understand the various channels and activities required to plan, implement and manage a comprehensive digital marketing plan for your business.

The classroom-based training experience will help you to …

  • get a clear understanding of the value and importance of Digital Marketing and why it is a vital component of your marketing strategy
  • plan, create and effectively manage social media, display, search marketing and online advertising and marketing campaigns.
  • integrate your digital marketing plans and efforts into your marketing strategy
  • drive new visitor traffic to your web site while improving online conversion rates
  • understand how digital marketing can help you grow your business, domestically and internationally
  • create and develop effective and targeted email marketing campaigns that aligns with your business goals
  • identify various online applications and resources that can help build effective and profitable web sites.
  • measure and analyse the visitor traffic to your web site to continuously develop and improve your digital marketing
  • discover how to best develop and retain customers

The course will provide you with the learning and experience required to plan, implement and manage a comprehensive digital marketing plan for your organisation or business. You will also receive a certified Diploma from both Digital Marketing Institute and FETAC.

  • Key Benefits of the Part-Time Programme

The Professional Diploma course is 36 hours part-time, classes last three hours and take place once a week.

The main benefit of taking the course part-time is that you can start implementing what you learn week by week and get advice from your lecturer as you experiment with new techniques.

To achieve your certification you have will complete an assignment (A Digital Strategy for your organisation). This gives you the chance to have your Digital Marketing Strategy reviewed by Ireland’s leading practitioners.

After completion of the course you will automatically become a member of the Digital Marketing Institute until the end of the current year, and be able to avail of all the benefits of our membership programme.

  • Key Benefits of the Bootcamp

The Bootcamp is a 36 hour crash course in Digital Marketing designed to get started quickly. If you need the fast-track then this course is for you.

This option is also great for anyone from outside Dublin willing to learn Digital Marketing but not able to travel to Dublin for an evening once a week. The course is running from Monday to Friday, which means you will be finished in 5 days and can start implementing your newly acquired skills straight away.

To achieve your certification you have will complete an assignment (A Digital Strategy for your organisation). This gives you the chance to have your Digital Marketing Strategy reviewed by Ireland’s leading practitioners.

After completion of the course you will automatically become a member of the Digital Marketing Institute until the end of the current year, and be able to avail of all the benefits of our membership programme.

Who Should Attend?

Anyone responsible for developing or implementing your organisation’s online strategy. We have trained over two thousand people:

  • Professionals who need to understand Digital Marketing or get more out of their Digital channels
  • Marketeers who want to fast-track their career or improve their position in the market-place
  • Small business owners who need to maximise online channels for growing their business
  • Students who want to upskill in Digital Marketing

Questions?

For any queries please contact us on 01 883 9212 or email hello@europaacademy.com

Booking

To book your place, please contact Peter Finnegan on 01 883 9212 or email him at peter@europaacademy.com

We look forward to welcoming you to the Europa Academy, home to TV’s ‘The Apprentice’ and HQ of Bill Cullen.